Make sure you understand the difference between a static and dynamic site.
Static:
A
static web page (sometimes called a
flat page/stationary page) is a
web page that is delivered to the user exactly as stored, in contrast to
dynamic web pages which are generated by a
web application.
Consequently a static web page displays the same information for all
users, from all contexts, subject to modern capabilities of a
web server to negotiate
content-type or language of the document where such versions are available and the server is configured to do so.
Static web pages are often
HTML documents stored as files in the
file system and made available by the web server over
HTTP (nevertheless
URLs ending with ".html" are not always static). However, loose interpretations of the term could include web pages stored in a
database,
and could even include pages formatted using a template and served
through an application server, as long as the page served is unchanging
and presented essentially as stored.
Static web pages are suitable for the contents that never or rarely
need to be updated. However, maintaining large numbers of static pages
as files can be impractical without automated tools. Any personalization
or interactivity has to run client-side, which is restricting.
Easy to manipulate and you are in control of such things as Meta Tags and design.
Dynamic:
A
dynamic web page is a
web page with
web content that varies based on
parameters provided by a
user or a
computer program.
Not easy to manipulate and many people have the same page or same store front with identical items being sold. Such sites are used by Real Estate Companies and online shopping stores.