Dynamic - Static Web Sites

Make sure you understand the difference between a static and dynamic site. 
Static:
A static web page (sometimes called a flat page/stationary page) is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.

Consequently a static web page displays the same information for all users, from all contexts, subject to modern capabilities of a web server to negotiate content-type or language of the document where such versions are available and the server is configured to do so.

Static web pages are often HTML documents stored as files in the file system and made available by the web server over HTTP (nevertheless URLs ending with ".html" are not always static). However, loose interpretations of the term could include web pages stored in a database, and could even include pages formatted using a template and served through an application server, as long as the page served is unchanging and presented essentially as stored.

Static web pages are suitable for the contents that never or rarely need to be updated. However, maintaining large numbers of static pages as files can be impractical without automated tools. Any personalization or interactivity has to run client-side, which is restricting.
Easy to manipulate and you are in control of such things as Meta Tags and design.

Dynamic:
A dynamic web page is a web page with web content that varies based on parameters provided by a user or a computer program.

Not easy to manipulate and many people have the same page or same store front with identical items being sold.  Such sites are used by Real Estate Companies and online shopping stores.

Google AdSense is a super great way to generate revenue. If you have been thinking about AdSense on your website(s) jump in and let advertisers have a spot on your page. You can block unwanted advertisers and pick and choose the advertising you want. The benefits are tremendous.

Web Authoring Google+

When implementing Google+ page remember the contributor to the page must be a email address using your domain. Example: whirledpeas@whirledpeas.com. So your site domain is Whirled Peas - how nice. Your contributing email must be your whatever@whirledpeas.com. Your authoring will not work without following this rule.